Front Desk Fitness Porfessional

Formerly known as the Columbia Court Club, the Hermiston Athletic Club (HAC) has reopened after nearly two years of extensive reconstruction and renovation. Just more proof that you can’t hold back Hermiston! As the premier fitness club in the neighborhood, our members enjoy high-end amenities, equipment, and facilities like nowhere else locally. Hermiston Athletic Club is currently seeking a General Manager to partner with the Executive Team to lead sales & operations within the facility while building a best-in-class membership experience for the community in Hermiston.

The General Manager (GM) ensures the club delivers an outstanding and well-rounded sales and service experience to all guests and members through a thoughtful and compelling approach of offering membership, fitness, and retail products and services. The GM is responsible for all aspects of delivering upon this expectation which will require a diverse skill-set, well-rounded experience, and a huge motor and sense of pride to build the Hermiston Athletic Club into a staple of the community rather than another gym in town. Through the support and training of the Executive Team, the GM will own membership growth and retention, facilities, program development, community relations, corporate sales, hiring and developing talented team members, and ownership of all location KPIs and performance metrics.

If you are a driven individual who likes to build, thrives in helping others find value in opportunities, walks the walk, takes ownership while leading and encouraging members, likes to set and achieve goals, and don’t mind throwing on some tennies and building a new fitness plan with a member, please keep reading.


Financial Performance & Sales
  • Carries and conducts themselves as if they are the owner at all times.
  • Works out in the community building relationships with coaches, athletic directors, municipality leaders, corporate health supervisors, etc. to establish HAC as a community hub and resource.
  • Implements and oversees ongoing training to ensure all Sales and Service team members provide exceptional service in a member-centric environment. Regularly shares industry updates to complement offerings.
  • Drives all new sales efforts within the club including new member sales, EFT, Point of Sale (POS) fitness packages, Parisi Speed School training, retail, and any club-specific sales offerings.
  • Develops business plans and review weekly sales numbers & club statistics with the Executive Team to identify potential revenue gaps and modify team execution strategy as necessary.
  • Establishes monthly, weekly, and daily sales goals for all Sales and Services.
  • Develops, executes, and coordinates local club marketing activities.
  • Generates new membership and corporate business through lead management.
  • Maintains current knowledge and awareness of marketing campaigns to effectively communicate to members and prospective members.
  • Ensures new members are properly onboarded with a plan to help achieve their intended health and wellness goals.
  • Consistently achieves or exceeds personal and team sales goals.
Team & People Management
  • Carries and conducts themselves as if they are the owner at all times.
  • Effectively manages and communicates policies and procedures and make sure they are being uniformly enforced.
  • Creates a positive and healthy workplace that fosters constant and never-ending improvement.
  • Provides the time to coach, train, and develop each staff member’s sales and customer service skills through practice and training.
  • Provides feedback and positive reinforcement regularly to encourage and motivate staff.
  • Arranges meetings with underperforming staff to provide a coaching session and a progress improvement plan.
  • Partner with club Personal Training team to execute company fitness initiatives designed to improve the overall member experience and meet club financial targets.
  • Monitors the KPI’s to ensure that each of your teammates is achieving or exceeding our membership experience objectives.
Member Support
  • Carries and conducts themselves as if they are the owner at all times.
  • Leads Sales and Service team members to provide members with a full complement of product and service offerings tailored to meet members’ individual needs.
  • Models relationship-building and product/service offerings, and acts as subject matter expert to support all team members in providing guests and members with tailored solutions and experiences.
  • Partner with the Executive Team to provide a best-in-class, member-centric experience that is tailored to guest and member needs.
  • Lead by example to provide a clean, friendly, well-maintained club to members and guests.
  • Engage members with various fitness offerings including personal training, group exercise classes, and social media updates.
  • Resolve member inquiries, concerns, and complaints in a professional manner within corporate parameters.
  • Commits themselves to deliver excellent member service and operates as the ‘mayor’ of the club by greeting members by name, walking the floor to shake hands, and build rapport.
Facilities & Service
  • Carries and conducts themselves as if they are the owner at all times.
  • Personally conducts daily club walkthroughs to ensure building assets are promptly and safely maintained, offices and closets are clean and organized, locker rooms are in order (sauna temps are fine, toilets are stocked), equipment is clean, club temperature is set correctly, TV and music are on proper stations, and the overall facility is meeting standards and is promoting our brand.
  • Oversees and ensures the cleanliness of the club (indoors and outdoors) and equipment.
  • Reports issues and creates tickets for necessary repair and maintenance and ensures follow-through of all reported issues.
  • Responsible for effectively managing and reporting safety incidents and/or accidents.
  • Communicates all repair, equipment, and maintenance activities to the staff and members.
  • Ensures that all club marketing and materials are accurate and up to date.
  • Meets and conducts a bi-monthly walkthrough of their club with the Executive Team to ensure the cleanliness and safety of the clubs is meeting or exceeding company standards.


  • Ability to create and sustain a culture of service focused on hospitality, caring, personal development, being welcoming, and having fun.
  • A passion for fitness. Demonstrated knowledge of fitness equipment and wellness strategies.
  • Strong communication (oral and written), interpersonal and relationship-building skills.
  • Strong experience with member and lead management software with the ability to incorporate new technologies as needed.
  • Demonstrated ability to motivate and influence all levels of the organization.
  • Superior time and project management skills.
  • A related University degree (in Exercise Science, Exercise Physiology or Kinesiology) or equivalent industry experience strongly preferred.
  • 5 years of experience in the fitness industry & sales.
  • 3 years of leadership & people management experience which includes verifiable success leading, coaching, and motivating teams and individuals to achieve goals and objectives.